Question: PLE has developed a prototype for a net snow blower for the consumer market. This can exploit the company's expertise in small - gasoline -
PLE has developed a prototype for a net snow blower for the consumer market. This can exploit the company's expertise in small gasoline engine technology and also balance seasonal demand cycles in the North American and European markets to provide additional revenues during the winter months. Initially, PLE faces two possible decisions: introduce the product globally at a cost of $ or evaluate it in a North American test market at a cost of $ If PLE introduces the product globally. PLE might find either a high or low response to the product. The probabilities of these
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