Question: Please answer 1 and 2 A recent survey among consumers shopping for 3D televisions revealed that knowledge levels of sales associates, displays of different 3DTVs,
A recent survey among consumers shopping for 3D televisions revealed that knowledge levels of sales associates, displays of different 3DTVs, and return policy of the retailer were the three most important attributes for consumers in evaluating retailers selling 3D TVs. The importance for each of the above attributes is listed below: Assume that mean scores of beliefs about three retailers on the key attributes are as follows: Importance scale (1 to 10): 1 = not important; 10 = very important Beliefs scale (1 to 10): 1 strongly disagree; 10 = strongly agree Using the multiattribute model: 1. identify the evaluation (attitude) for each store. Best Buy ______ Electronics Express ______ Walmart _______ 2. Suggest a way to improve Walmart's evaluation. Your suggestion should be linked to changing beliefs, changing importance, and introducing new attributes. changing beliefs _________ changing importance ________ introducing new attribute _______
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