please answer 5 & 6 only. thanks

CASE STUDY 1 QUESTIONS 1. After reading this case, what do you think this topic is about? Name the topic from topics discussed in class and justify your answer. (Length = 1/4 page) (2 Marks) 2. Are Smith's Sodas's marketing claims accurate and truthful? Give reasons for your answer. (Length = 1/2 page) (5 Marks) 3. Discuss the justifications Louis uses to argue for the truthfulness of the company's marketing claims. (Length = 1/2 page) (5 Marks) 4. Identify a "greenwashing" situation from your home country and elaborate why you regard that situation as greenwashing. (Length = 1/2 page) (5 Marks) 5. Identify and list 3 primary stakeholder and 2 secondary stakeholders from this case. (Length = 1/2 page) (5 Marks) 6. I don't see what the problem is, Keisha, other than the fact that this reporter is trying to cause trouble" Analyze this statement. What do you think would be the consequences of negative reporting for the company? (Length = 1/2 page) (3 Marks) 4/6 CASE STUDY 1 After graduating from miversity, Keisha got a job in the marketing and public relations department at a small soda company called Smith's Sodas. Smith's Sodas specializes in high quality fruit-flavored soft drinks with unique flavors such as pomegranate, raspberry, blueberry, and coconut The company had great plans In 10 years. Smith's Sodas wasted to become a competitor to its larger rivals, Pepsi, and Coca-Cola The company sold sodas with lower calones than its rivals and offered them in a variety of flavors. However, the product was only half the battle. The rest was up to the marketing department to promote the sodas as being superior to the competition. Recently. Keisha was called into her supervisor's office and assisted a ne project. She would take the lead in a marketing matative that promoted a new feature meant to appeal to the eco-conscious consumer biodegradable packaging One of the company's suppliers came up with a soda bottle made with a new biodegradable plastic manufactured with plant materials. Keisha was told the supplier struggled to develop thes plastic for years and Smith's Sodas was staking much of its credibility on developing an image as an environmentally friendly organization Keisha immediately began learning about the plastic and writing up press releases to send to local news stations. She put in long hours wering on a marketing campaign touting the product's sustainability and how much better it is for the environment. She stressed the fact that the plastic should be composted rather than simply thrown in the trash to bio-degrade properly A few days ago. Keisha received a call from a local reporter T've heard all of the hype concerning these bio-degradable bottles your company is using I wanted to test just how bro degradable this plastic really is. I contacted scientists at the local miversity to test is bo- degradability. They tested the bottle under 10 different conditions with different types of soul Only four out of the ten tests resulted in the plastic degrading to any major extent"When Kesha Inmg up the phone, she decided to mestigate whether the reporter's clams were accurate After two days of phone calls, she fmally contacted someone who had been involved in the actual development of the plastic. "Yes, it's true the plastac only degrades mader certam conditions," he informed her "But that's still better than a lot of other plastics Kesha approached her manager, Lous, to discuss the issue. Lors did not understand Kesha's concern "I don't see what the problem is, Keisha, other than the fact that this reporter is trying to cause trouble. If the plastic bao-degrades under certain natural conditions, then we are fine Yes, but Louis, our claims made it seem the bottles degrade easily, when people must compost them Even then they only degrade under certain conditions Isn't this a type of greeting Louis frowned at the mention of greenwashing. Keisha, the term biodegradable is vague. We have a supplier, and it is not our responsibility to prove the packaging is biodegradable. We are not being deceitful, and it is up to the consumer to know how to dispose of the package, so it degrades properly. We can't control what happens to the product after the consumer buys it Many may simply toss it into the garbage. What happens if the reporter publishes her findings? Keisha asked Louis looked adamant. "We are not lying when we say the plastic as boo degradable Besides, most companies mest rely on supplier claims. I don't see my reason why we need to change our marketing claim." "This case is strictly hypothetical; ang resemblance to real persons, companies, or situations is coincidental