Please answer A-D, will rate your answer--thank you in advanced!

A) Strategic management is about finding ways to create and sustain competitiveness.

True

False

B) In order to create sustainable competitiveness, firms often rely on resources/capabilities/core competencies that are

• valuable
• rare
• difficult to imitate/replicate
• difficult to substitute

Which one of the following is the least likely to help a firm create sustainable competitiveness?

R&D strength

Access to cheap labor

Marketing know-how

Brand image

C)

If a firm can provide goods or services at the lowest price, we can say this firm is cost leader.

True

False

D)

Which one of the following is unlikely to help a firm to become a cost leader?

Standardized products

Streamlined processes

Customized offering