please answer all four multiple choice questions

there is no complete article. you are supossed to answer the questions based on the quote from the article.

A different paragraph within the same article says: "Strong a brand from others in the e same article says: "Strone favorable, unique associations that distinguish om others in the same me fee l sucessful brand positioning important to avoid a one-dimensional view of differentiation. Can of brand differences." one-dimensional view of differentiation Careful analysis shows that there are three types 2. WHAT ARE THE 3 WAYS TO DIFFER ARE THE 3 WAYS TO DIFFERENCIATE A BRAND ACCORDING TO IT: Quality. Consistency and Durability brand associations b. The 3 Points of Difference Plan cach Brand must have c. Performance, Imagery and Consumer Insight brand associations d. Brand Perceptions, Brand Positioning and Brand Market Share Another fragment of this article says: "Brand positioning is a tough task. Once you've found on the works, you may need to find a modem way to convey the position, but think hard before you alter 3. WHAT DOES THIS MEAN? a. Brand Positioning Statements must be adapted in every year's Marketing Plan b. Brand Positioning Statements never last very long c. Brand Positioning Statements that work are made to last Irand Positioning Statements are so difficult to crack, they're hardly ever utilized for a long time This is a fragment from the article Creating a Marketing Plan. An Overview: "The product or service) is the centerpiece of the marketing mix." 4. WHY IS THAT? Because it's the company's offer to customers cause it's what the company produces with economies of scale c. Because it's what the company talks about in its advertising d. Because it's what the company has invested in R & D huge amounts of resources This is a another fragment from the same article: "Generally, your flexibility in pricing is a function of the uniqueness of your product or service." 5. WHICH BRAND THAT WE KNOW IS A GOOD EXAMPLE OF THE ABOVE? 2. Apple b. Ford c. Hellmann's d. Pepsi-Cola