Please answer all

In cases where a consumer purchases an exercise machine costing $1,000 or more, he or she expects the item to exhibit a high level of ________, the level at which the product's primary characteristics operate.

	features
	durability
	performance quality
	reliability
	conformance quality

A measure of the probability that a product will not malfunction within a specified time period is referred to as, "durability".

	True
	False

Of the following, which is a characteristic of a service?

	A service's production is majorly tied to a physical product.
	Services are typically produced and consumed at different times.
	A client's presence is not required for rendering a service.
	A service does not result in the ownership of anything.
	A service is essentially tangible.

Of the following statements about brand mantras, which is true?

	They can provide guidance about what ad campaigns to run and where and how to sell the brand.
	Their influence does not extend beyond tactical concerns.
	They guide only major decisions, they have no influence on mundane decisions.
	They are used by employees only, not external marketing partners.
	They average one paragraph in length.

An important part of the psychology of pricing consisting of various types of visual, verbal, and numerical indicators that convey information about price are referred to as _______.

	Price tags
	Quality labels
	Bar codes
	QR codes
	Pricing cues

When a seller positions a dress among expensive competitors and away from the less-expensive garments in the store, which of the following psychological pricing tactics is likely going on?

	The seller is trying to manipulate consumers' reference prices through the quality-price assumption.
	The most expensive clothes are always in the back of the store.
	"Name" designers refuse to have their wares located near other well-known designer labels.
	The seller has demanded strict partitioning by designer label.
	The most expensive clothes are always in the front of the store.

It is true that consumers are price takers, accepting prices at face value or as given.

	True
	False

When your company's ad appears on a popular news website alongside ads from several other companies, What element in the macromodel of the communication process do the other ads represent?

	Noise
	Media
	Decoding
	Encoding
	Messaging