Question: please answer all precisely Take a look at this video: https:/lwww.youtube.com/watch? v=Ja66j OPUP8 Have you ever wondered how a brand as big as McDonald's manages
Take a look at this video: https:/lwww.youtube.com/watch? v=Ja66j OPUP8 Have you ever wondered how a brand as big as McDonald's manages their social media? Or who manages their social media? How could a brand with so many franchises and so many franchise owners, operating around the world work to have any sort of unified voice? In this video from AdWeek, Guillaume Huin, the Head of Social Media for McDonald's speaks about the brand's choice to speak to Fan Truths in their social media content, noting that all consumers from children to celebrities have a "fan truth" moment at McDonald's. Watch the video provided above before delving into a discussion about the questions below: Using what you have learned from the SmartBook Chapter/s, the video lectures and this video, respond to these discussion questions: 1. McDonald's head of social media spoke in the video about how the brand uses fan truths about their McDonald's experiences to speak to fans on social media. This truths could be anything from "I always order the 10 piece chicken nugget, fries, and a Sprite", to, "I always pause and say "Let me get uhhhhhhhh..." when placing my order at McDonald's. Do you have, or do you know someone that has a "fan truth" about McDonald's? How could this "fan truth" be used in a social media execution? Be specific. 2. Take a look at one of McDonald's social media accounts (TikTok. Twitter, Facebook, Instagram). What fan truths do you find on this social media account? Take a look at what others are posting on an account that you didn't choose. Do you think that the fan truths on TikTok appear to speak to a different audience than the fan truths communicated on Twitter. Facebook or instagram? Why/ why not? Be specific. 3. The video and your textbook discussed how many brands are striving for greater authenticity on social media today, is McDonald's communication on social media authentic? Why or why not? Do these "fan truths" help McDonald's be more authentic? Take a look at other fast food brands-are they doing a good job with authenticity? What are these brands Thino to nrovide the authenticity consumers are looking for? Be specific, referencing concepts in this module's resources
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