Question: please answer all questions 1. Define a marketing strategy (3 pts). 2. What are the elements of a marketing plan? Please describe them specifically (5

please answer all

questions

1. Define a marketing strategy (3 pts). 2. What are the elements of a marketing plan? Please describe them specifically (5 pts). 3. How can a company analyze a marketing situation using SWOT analyses (3 pts)? 4. Please outline the implementation of the marketing mix as a means to increase customer value (4 pts)

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