Please answer answer the following Questions. and provide a sumary of this case. Thank you

1. Should U.S. marketers gear up for trade and investment with Cuba, or adopt a go-slow approach and wait for the political situation to clarify? Defend your answer.

2.Does Cuba present sufficient opportunities to foreign exporters? Why or why not?

3. What problems could the political climate in Cuba give U.S. exporters or investors?

Entering Cuba; Pipe Dream or Real Opportunity? After Fidel Castro overthrew Cuba's us -backed regime in 1959, the two countries had decades of acrimanious telations. Cuba was subjected to economic and diplombtic sanctions from the United States longer than any other nation. Estimates by the Cuban government suggest that US. trace embargoes cost Cubo a total of $126 bilion. In 2009. the Obama administration initiated efforts to improve diplomacy between the hations, including a relaxation of restrictions on travel and remittances. President Raul Castro also began to liberalize portions of Cubs's heavily state-controlled economy, enabling the number of self-employed workers to ncarly triple between 2009 and 2013. In 2014, it was announced that full diplomatic ties would be restored between the two nations, the culmination of 18 months of secret diplomacy on the part of Catho- Making cigasin Hayana. Some Arnericans look for oasere accest in lic Pope Francis. The Obama administration subsequently Cubsh cigars. announced that the United States would foosen certain restraints on financlal transactions with Cuba, remove some restrictions on US. citizens traveling to Cuba, and travel to Cuba. These new rules were mostly expected to authorize the export of more goods to the Cuban private impact Cuba's tourism sector, as well as projects being sector. The announcements signaled the first steps toward considered for Cuba's new Special Economic Developreestablishing formal relationships between the two gov- ment-Zone at the port of Mariel, due to significant invest. ernments and reopening. Cuba to trade and travel with the ments in these areas by Cuba's Armed Forces' hoiding United States. In 2016, commercial U.S. airlines were able company. The new rules-did not force existing business to commence service to Cuba for the first time in over 50 activities in Cuba to be unwound, however, even if they years. Many U.S,-based firms, including Google, Starwood involved entities on the new Cuba Restricted List. Hotels \& Resorts, and Airbnb, subsequenty made heavy In 2019, the Trump administration imposed new restricinvestments in Cuba. tions, including a ban on cruises to the island, In the midst Havana has much to gain from improved relations with. of COVD-19-related economic hardship. particulanly due the United States, especially when its regional partner, to border closures that alfected the Cuban tourism sector Venezuela, faces severe instability. Cuba atso transitioned the Trump administration announced further restrictions in to a new regime as the ruling Castro brothers passed from 2020. These larter changes, including limitations on loop: the scene and were replaced by President Miguel Diaz. ing in Cuba, forced closure of Marriott's hotel in Havana, Canel. When it comes to business. Cuba's cars are of ban on importing Cuban alcohol and tobacco products. 19505: vintage, there are opportunities for tourism going in and re-designation of Cuba as a state sponsor of tetrorisit both directions, sellers of farm and construction and food Americans were not prohibited from visiting Cuba, how. manufacturing equipment see possibilites, and Cuba im- ever, and opportunities could still be pursued in many ports huge quantities of long-grain rice, a specialty of areas, In January 2021, the new Biden administratign southern states in the United States. In late 2017, the recently elected Trump administration announced it would review the U.S. policy on Cuba, leaw announced new regulations that impacted y S companies ing proponents of improved relations cautiously optimisic attempting to conduct business in Cuba. Chapges included bericions could soon be removed. prohibition of new business acthity with centain enties owned orcontrolled by Cubanitical Thinking Questions nilitary services that are cuban intelligence, security, or nilitary services that are included on a new Cuba estricted List prepared by the U.S, State Department dditional restrictions were imposed to limit individual 1. Should U.S. marketers gear up for trade and irvestment with Cuba, or adopt a go-slow approach and wait for the political situation to clarify? Defend your answer. 2. Does Cuba present sufficient opportunities to foreign exporters? Why or why not? 3. What problems could the political climate in Cuba give U.S. exporters or investors? Entering Cubat Pipe Dream or Real Opportunity? After Fidel Castro overthrew Cuba's US,-backed regime in 1959, the two countries had decades of acrimonious relations. Cubo was subjected to economic and diplomatic sanctions from the United States longer than any other nation. Estimates by the Cuban government suggest that U.S. trade emborgoes cost Cuba a total of $126 bilton. In 2009, the Obama administrotion initiated efforts to improve dipiomacy befween the natons, including a relaxation of restrictions on travel and remittances. President Raul Castro also began to Nberalize portions of Cuba's heavily state-controlled economy, efabling the number of sell-employed workers to nearly triple between 2009 and 2013. In 2014, it was announced that tull diplomatic ties would be restored between the two nations, the culmination of 18 months of secret diplomacy on the part of Cotho- Mowing cigars in Havana. Sorme Americans iookfor easier acceris lic Rope Francis. The Obama administration subsequently Cuban cigars. removed Cuba from the U.S. Ust of terrorism sponsors and tuis Acostas Acpicetty images announced that the United States would ioosen certain restraints on financial transections with Cuba, remove some restrictions on U.S. citizens traveng to Cuba, and travel to Cuba. These new rules were mostly expectef to authorize the export of more goods to the Cuban prlvate impact Cuba's tourism sector, as well as projects beio sector, The announcements signaled the first steps toward considered for Cuba's new Special Economic Develorreestablishing formal relationships between the two gov. ment Zone at the port of Mariel, due to significant inves. emments and reopening Cuba to trade and travel with the ments in these areas by Cuba's Armed Forces' holing United States. In 2016, commercial U.S, alrines were able company. The new rules did not force existing busineri to commence service to Cuba for the first time in over 50 activities in Cuba to be unwound, however, even if they yeats. Many U.S.-bosed firms, including Google, Starwood involved entities on the new Cuba Restricted bist. Hotels \& Resorts, and Aurbnb, subsequently made heavy In 2019, the Trump administration imposed new reatic investments in Cuba. Havana has much to gain from improved relations tions, including a ban on cruises to the isiand, In the mitct the Unired States, especially when its. regionat partnet. COVD-19-related economic hardship, particularly dut Venezuela, faces severe instability. Cuba aiso transitioned to border closures that affected the Cuban tourism sectat. to a new regime as the ruling Castro brothers passed from the Trump administration announced further restrictionsin the scene and were replaced by President Miguel Diaz 2020 . These fatter changes, including limitations on iods. Canel. When it comes to business, Cuba's Miguel Diaz - ing in Cuba, forced closure of Marriott's hotel in Havaria, 1950s' vintage, there are opporturitios for tourism got of ban on importing Cuban alcohol and tobacco product. both directions, sellers of farm and construction and iocd and re-designation of Cuba as a state sponsorof terroism manufacturing equipment see possibilites, and Cubation food Americans were not prohibited from visiting Cuba; hou ports huge quantities of long-grain rice, and Cuba im. ever. and opportunities could still be pursued in matif southern states in the Uniled States, In late.2017, the recently elected Trump administration announced it would review the U.S. policy on Cuba, lewe announced new regulations that impacted U.S, companistration ing proponents of improved relations cautiously optinedic attempting to conduct business in Cuba. Changes included that some restrictions could soon be removed. prohibition of new business activity with cenain entities Critical Thinking Questions owned or controlled by Cuban inteligence, security, or mintary services that are included on a new Cuba Restricted List prepared by the U.S. State Pepartment U.S. marketers gear up for trade and invesi Additional restrictions were imposed to ment with Cuba, or adopl a go-slowapproach and wait for the political situation to clarify? Defend you