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Discussion Question (DQ) #1 COVID-19's influence on consumer lifestyles & Role Theory Note: Please keep the exact numbering/letter format in your answer to each question (or you may risk losing points). Thank you. 1) Explain in a short paragraph how and why has OVID-19 changed your consumer behavior related to ONE or TWO of these lifestyle and popular culture activities: Food shopping, restaurant take-out, cooking, baking, work, travel, fitness, online shopping, using cashless payment in stores, banking, socializing with friends and family, personal care, healthcare, use of social media following the news, watching shows or movies on TV, playing games, playing sports, music, art, clothing, accessories, hobbies, or other leisure activities. (8 points) 2) Relate your behavior from 1) to any of the information from pages 8-12 and page 15 of the MRISimmons.com (2020) COVID-19: Consumer Insights Report, MRI Simmons, April 17, 2020 - See especially pages 8 to 12 and 15. (Report PDF is posted in Course Content on Blackboard). (6 points) 3) Identify one of the four areas of role theory in Chapter 1 that is related to the lifestyle activity you selected for your discussion and explain why the role theory area is related to your lifestyle activity. (6 points) 4) Provide the html link to a recent news article online about consumers during COVID-19 that is related to the lifestyle activity you wrote about. (6 points) 26 total points for Discussion Question #1 CSLO (Course Student Learning Outcomes): CSLO1- Describe consumer behavior decision processes which occur during the phases of pre-purchase, purchase decision, and post-purchase behavior and disposal CSLO3 - Explain important psychological influences on consumer behavior lifestyle on marketing strategies. Discussion Questions Policy - MKT 3510*03 In each unit students, will be required to actively participate in the graded Discussions. In these areas of the course a student can interact with your instructor and classmates to explore questions and comments related to the content of this course. The discussions will be graded for: 1. Frequency: Number and regularity of your discussion comments 2. Quality: Content of your contributions, and 3. Timeliness: When the initial response to the Discussion Question was posted. Frequency Number and regularity of your contributions. Students are expected to log into the course and post (respond) to any comments to their original post. Students' are not required but as an option can: also post comments to other students' posts to share their relevant consumer experiences, and add relevant and recently dated (this semester or from the summer 2020) CB (Consumer Behavior) news links to articles on websites listed from the last pages of our Syllabus. Quality Content of your contributions. (Most important) Examples of quality posts include: providing additional information to the discussion, elaborating on previous comments from others, presenting explanations of concepts or methods to help fellow students, presenting reasons for or against a topic in a persuasive fashion, sharing your own personal experiences that relate to the topic, and providing a URL and explanation for an area you researched on the Internet. Timeliness Please consult the due dates for details on when responses to DQs are due. Full credit is awarded only when the quality, frequency and timeliness requirements are met. Each unit will have Discussion questions