Question: please answer asap ! Assume that you are running a promotion for your product and you want to send an SMS ad to customers who
please answer asap ! Assume that you are running a promotion for your product and you want to send an SMS ad to customers who have previously purchased your product and opted in for mobile marketing via text message. Additionally, you will split test your ad, sending two versions so you can compare the results of one against the other.
To begin, craft two engaging SMS ads using the guidelines below. Include your SMS ads as an appendix with this week's case study submission.
- Create two separate messages with fewer than 160 characters each.
- Include in each message an opt-out (examplw, text STOP to 12345) and remember that the opt-out language is included in the character count.
- Craft the messages relevant and specific to your product.
- Include a CTA that links to a mobile site (e.g., Sale On Now!, Save 20% this weekend!, Loyalty savings for you!).
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