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Before I came to the U.S., my knowledge about the country was based on things I had read. An example was how I knew the concept of a "parking meter or a "bike trail from Archie comics but had never seen one because there was nothing similar in India. After coming here, however, I got first-hand experience of both those things. This shows how certain objects which had initially only been a part of my_memory now also became a part of my memory respectively, O A. Procedurat Priming 8. Semantic Episodic O C.Implicit: Explicit D. Echoic: Olfactory Reset Selection Question 9 of 41 25 Points if a firm does NOT want to continue spending enormous amounts of money for creating and disseminating marketing stimuli for its brands, what should it focus MORE on? A Brand recognition B. Brand recall C. Brand extensions D. Brand measures Reset Selection 2.5 Points Question 10 of 41 Which of the following is arranged in the correct order? O A Superordinate level - Subordinate level - Basic level > Exemplar O 8. Basic level --> Superordinate level->Subordinate level > Exemplar O C. Exemplar --> Superordinate level --Subordinato level - Basic level O D. Superordinate level > Basic level > Subordinate level Exemplar Question 11 of 41 2.5 Points Which of the following is a good example of a marketing message that is supposed to influence attitude formation through an affective approach A "Buy Brand X-it may not be the cheapest, but it will be certainly worth it." B. Brand X outperforms Brand Y and Brand 2 on all important attributes C. Let Brand X add a little more loving warmth to your familly this Christmas D. "Brand X has the highest customer satisfaction ratings in its product category." Reset Selection 2.5 Points Question 12 of 41 For consumers who are unwilling to expend cognitive or emotional resources to process an idea, marketers will have more success if they count on the central route to persuasion O A True 3. False Reset Selection