Please answer b part

QUESTION 1: CASE STUDY (60 Marks) EATNJOY is a two-step breath-freshening product created four years ago, by a then-26-year-old Australian expatriate named Jacqui Jaslinara. Starting with $60,000 in the capital, contracting out production and working alone from her New York apartment, Ms. Jaslinara and her company, Jacquii L.L.C, managed to grab a promising but tenuous toehold in the billion dollar breath-freshening industry. Ms. Jaslinara was working at a Manhattan event and interior design company. On New Year's Day in 2013, she decided to be like her father, a successful plastics industry entrepreneur in Australia. She would prefer to work for herself. Her idea is to improve upon a South African product called Odor-Go, she had seen in her native country but nowhere in the United States. Her product would have gel caps to be swallowed, similar to Odor-Go, but it would package them with follow-up mints to be sucked. Plus, her breath-freshening duo would be gluten-free and vegan. She wanted to produce her own product. Her product was made using meat by products. She also filed to trademark the name Eatnjoy. Moreover, it was her understanding that the way to vanquish bad breath was to go to the source of the problem, the stomach. Having studied acting and law, not chemistry, Ms. Jaslinara left the product formulation to a contract manufacturer. An ingredient like parsley has been used for generations to freshen breath. The combination of concentrated organic peppermint and parsley oils could provide this fresh feeling when dissolved in the stomach. Breath can actually smell good from deep inside not just superficially from the mouth. She also hired a package designer and prominently displayed the tagline: 2 steps to kissable Breath. Also on the packaging was a cheeky instructional mash-up of the two operative steps (swallow and suck). After all, she targeted the product at young consumers. Furthermore, she began sales efforts in 2015 by walking into the C.o. Biglow flagship apothecary store in Manhattan. A month or so after Eatnjoy's debut, a friend in public relations helped her get a mention on DailyCandy's main page. It brought $20,000 worth of orders to her Web site in 12 hours. With the help of a distributor, Eatnjoy soon cracked New York retail outlets like Ricky's, Joe Coffee and Zitomcr. Next, she opened specialty department stores in Paris and Sydney But lacking contracts with mass merchants, sales volume remained low. The company's annual revenue failed to top $40,000 in 2016, 2017, and 2018. Squeezed for cash, she could not pay for marketing or, eventually, even for her next production run. She also faced challenges in running low inventories early in 2016 and lacking the money for another production run to fulfill orders to her Web site and restock her Manhattan retail accounts, she feared that would have to shut down her start-up. She had been rejected by the bank after the bank (some citing her lack of American citizenship). She had decided against asking friends for money and her parents who had already helped at the outset. She also had come up dry with venture capitalists. As her prospects dimmed, she started interviewing for jobs. Besides, she also had a network with Arthur T. Shorin, an investor and former chief executive of the Topps Company, a confectionary company known for its baseball trading cards, which promised candy industry expertise and contacts an immediate infusion of $250,000, with more to come if justified. But Mr. Shorin's non-negotiable terms were stark. In return, Mr. Shorin wanted 75 percent of the enterprise. Ms. Jaslinara would retain 25 percent benchmarks if met. The offer included a salaried job in Mr. Shorin's New York Company, Artuitive, and an incubator for start-ups. a) Based on the case study, suggest Ms. Jaslinara reinvent her business model to digital business and discuss the elements of a successful business model. (30 marks) b) Based on the case study, describe four forces, digital business model, to improve Eatnjoy company. (20 marks) c) Suggest how Eatnjoy can evaluate the impact of the Internet on its business. Is it a passing fad or does it have a significant impact? (10 marks)