Please answer each question in no more than 3 bullet points or sentences. Bullet points must present complete/fully explained thoughts, not just words.

1) Figure 6.1 in your textbook shows the three levels of product. How would you describe the core customer value of a microwave oven? 1 mark for valid statement of core customer value

2) For most consumers, a pair of running shoes would be considered a shopping product. Why is that true? 1 mark for 1 valid, fully explained reason

3) Which of the 8 stages in New Product Development do you believe would be the most difficult for a company to complete successfullyand why do you say that? 1 mark for 1 reflection that demonstrates understanding of the New Product Development stages

4) Getting a haircut provides an example of the characteristic called services variability. Explain why that is true. 1 mark for 1 valid, fully explained reason