Question: Please answer each question with 2-3 paragraphs each Discuss the metrics marketers use to measure the effectiveness of traditional advertising (e.g., magazine ads). List the

Please answer each question with 2-3 paragraphs each

Discuss the metrics marketers use to measure the effectiveness of traditional advertising (e.g., magazine ads).

List the five parameters msnbc.com used to measure the ROI of the launch campaign.

Discuss the new metrics that some companies apply to advertising today.

Explain the metric cost per thousand (CPM) and how its used in advertising.

Explain how network TV measures advertising effectiveness. Characterize radio day-parts and the different markets that match these day-parts.

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