Question: Please answer, ill give thumbs up The Elaboration Likelihood Model (ELM) of persuasion identifies two processes by which prom communications such as advertising can persuade
Please answer, ill give thumbs up
The Elaboration Likelihood Model (ELM) of persuasion identifies two processes by which prom communications such as advertising can persuade consumers. Characterize in detail the path to persuasion in the case consumers are exposed to a low-involvement ad message. ( 10 points)
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