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J l_ Question 4 Advertising objectives can be classified by their primary purpose - to inform, persuade or remind. Identify one advertisement that primarily inform, one that persuade and one that reminds. Explain how each advertisement meets the desired objectives. (i) Student are to locate THREE (3) advertisement (print screen advertisement from newspaper, Internet, any source) that inform, persuade and remind respectively. (3 marks x 3 advertisement: 9 marks) Put under \"Reference list' source of advertisement (ii) Then, using each of the advertisement identified Explain the characteristics of the advertisement that fulfills the \"Inform", "Persuade" and "Remind\". Also, student need to explain the term of informative, persuading and reminder advertisement. Informative advertising is used heavily when introducing a new product category. In this case, the objective is to build primary demand. Such advertisement usually is repetitive and very striking or create a deep impression for consumers to be triggered with interest. Some persuasive advertising has become comparative advertising (or attack advertising), in which a company directly or indirectly compares its brand with one or more other brands. Purpose to lead consumers on why the advertiser product is better in quality etc. Reminder advertising is important for mature products; it helps to maintain customer relationships and keep consumers thinking about the product. Students are to include the selected advertisement in their answer. Print screen the advertisement and paste