Part 1.0. Your Task: Use Design Thinking to Re-DesignThe York University subway station

The Toronto Transit Commission (TTC) York Universitysubway station is located in the heart of the York Universitycampus. The $120-million facility is one of six new stops on theTTC’s Toronto-York Spadina Subway Extension project and hasbeen called “Toronto’s most stunning subway station” by BlogTO.The station, which is 100 steps from Schulich’s mainentrance, connects the school to the core of the financial district. The York University subway station is to undergo a majorrenovation to improve the users’ experience throughout thewhole system, from buying tickets to getting to their preferreddestinations. As a member of the engineering team hired todeliver this project, you have been tasked with developing three personas that represent different users to help withthe design thinking process for this project. Note that usersinclude both passengers and the people that work at the station orrun services to the station. Read through and review thepersona lecture slides and watch the videos from the slidesto address the following points.

1. Identify three different personas that will berelevant to your design, using the template provided below. Explainthe differences between the three personas (we recommend that atleast one is not a passenger). [15 marks]

2. Each persona represents a subset of your users (againincluding people that work at the station etc). In order tooutline the users’ needs, answer these questions for each user: [20marks] a.What does the user do and need? (please make sure youinclude functional and emotional needs)

b.What problems does the user need to solve? (What iswrong with the current experience? where are thegaps?)

c.What will a successful improvement do for theuser?

d. What does s/he value? How will you measuresuccess?

3. Develop a list of objectives using each of the threepersonas and organize them into one objective tree with atleast three levels. [HINT: This should be done by brainstormingmany attributes, classifying them, and then using theaffinity diagram to develop the objective tree.

4. Using the objective tree, identify objectives whereyou may need to make trade-offs between different aspects ofthe objective tree and between the needs of the different usersidentified. Suggest how you might approach a specific tradeoff decision.

Answer rating: 100% (QA)

Persona 1 The Commuter The Commuter is a frequent passenger of the York University subway station using it as a means of transportation to and from work or school They rely on the efficiency and relia... View the full answer