Product Marketing Mix for Tim Hortons Tim Hortons is a caf chain famous for its coffee and

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Product Marketing Mix for Tim Horton’s

Tim Hortons is a café chain famous for its coffee and donuts. Itwas founded in 1964, by the hockey player Tim Horton and his friendJim Charade in Hamilton Canada where initially it started as ahamburger joint but later was changed into a café. It was acquiredby Burger King in the year 2014 for 11.4 billion dollars. TimHortons faces competition from strong brands like Starbucks, DunkinDonuts and Subway. Headquartered in Ontario, Canada the company ispresent in 4613 locations with a workforce of 100000 employees andgenerated a net revenue of 3 billion dollars.

Design a preliminary product marketing mix for TimHorton’s.