Question: please answer long because this is high mark 1.Marketing manager needs to monitor the developments in the environment in order to identify the opportunities and

please answer long because this is high mark

1.Marketing manager needs to monitor the developments in the environment in order to identify the opportunities and threats. Analyze how the FIVE (5) macro environment factors impact on the marketing function.

(20 marks)

2.Understanding the product life cycle (PLC) is critical to a firm launching a new product. It helps a firm to manage the risk of launching a new product more effectively, whilst simultaneously maximizing the sales and profits that could be achieved throughout the products life cycle.

Illustrate how a marketing manager for an International hotel chain manages its products from the beginning until the end of the life cycle.

(20 marks)

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