Question: 14 QUESTION 14 What are the two measures the BCG matrix uses to classify SBUs and products in the portfolio? O a. Relative market share

QUESTION 14 What are the two measures the BCG matrix uses to classify SBUs and products in the portfolio? O a. Relative market share and number of products the company produces Ob Market growth rate and degree of competitiveness Oc Relative market share and return on investment (ROI) Od. Relative market share and market growth rate

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