Question: Please answer only the THREE MONTH content calendar +2-page summary explaining calendar (Thank you very much) Objective: The objective of this task is to create

Please answer only the THREE MONTH content calendar +2-page summary explaining calendar (Thank you very much)

Objective:

The objective of this task is to create a strategic digital marketing plan for a brand based on various strategies that weve discussed throughout the term. The idea is to assume youre working for the brand in the marketing department and youre tasked with coming up with a creative plan.

For this task, you will create BOTH a one-month social media calendar AND a three-month content plan for a brand that the company could then implement.

We discussed various creative elements and strategies each week in class this is your chance to put it all together.

REQUIREMENTS:

At the end of this task, each student will submit the following two main elements by the due date:

THREE-month content calendar + 2-page summary explaining calendar ONE-month social media calendar + 2-page summary explaining calendar Tips to keep in mind:

The content calendar is a longer-lead plan looking at ALL content created by the brand (blogs, TV appearances, in-store events, concerts, celebrity partnerships, giveaways, collaborations etc) The Social Media Calendar is a daily calendar that focuses only on social media platforms Do NOT cut/paste the same copy in each square of your Social Media calendar for every single day nor should you leave ANY days of the week empty or blank You will be submitting TWO separate summary reports (do NOT combine into one report for the two calendars) Summary reports should explain your strategies so a marketing team could understand your thought process and implement your plans

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!