Objective:

The objective of this task is to create a strategic social media marketing plan for a brand based on various strategies that we've discussed throughout the term. The idea is to assume you're working for the brand in the marketing department and you're tasked with coming up with a creative plan. We discussed various creative elements and strategies each week in class - this is your chance to put it all together.

For this task, you will create:

1. A one-month social media calendar + 2-page summary explaining calendar
2. A three-month content calendar + 2-page summary explaining calendar