Question: please answer question 4 in full good answer thank you The focus of most of the chapters in this text has been on companies seeking
please answer question 4 in full good answer thank you
The focus of most of the chapters in this text has been on companies seeking for in many cases failing) to oper: ate according to clearly established ethical principles that guide how they treat their stakeholders. The concept of "doing the right thing" has been presented as a natural alignment to their central business purpose. whether that's making cars, computers, ar providing financial er consulting services. But what about a company that was started specifically to do the right thing? Not a consulting compaey to advise other companies on ethical business practices, but a company whose core purpose is "conscious copitalism" - delivering a product as a means to another end. In 2006 Blake Myeoskie was inspired ty a visit to Argentina to bring the traditional Argentine alpargata slip-on shoe to the U.S. market. Not an unusual decision for a serial entrepreneur fike Mycoskie, but what made this idea unique was his purpose for this business. While doing community service work in Argenfina. Mycoskie was struck by the country's health and poverty problems-and in particular the large numbers of children without shoes. His idea was to work with Argentinean shoemakers and vendors to produce shoes with vibrant colors and prints for the U.S. market and to offer those genuine alpargata shoes at a price point that would allow his company to give away one pair free for every pair sold. Mycoskie originally intended to give 200 pairs of shees to the children of Los Pletones in Argentina, but the buy-one-give-one-away model proved so successful that the first "shoe drep." as the donation visits have become known, delivered 10,000 pairs of shees to match 10,000 pairs purchased by custemers at such retailers as Bloomingdale's, Nordstrom's, and Urban Outfitters. in the four years since Mycoskie's company TOMS was founded, over 600,000 pairs of shoes have been donated in Argentina. Haiti, and Ethiopia. The Ethiopian shoe drops are especially significant because of a lecal disease called podoconiosis, a form of elephantiasis. Contracted through the soil, the disease causes disfigure: ment and ulcers in the lower legs, and sufferers are ultimately banished frem their villages like lepers. The good news is that the disease is 100 percent preventable by wearing shoes, and the last Ethiopian shoe drop delivered 37,000 pairs. An important point to remember when learning about TOMS is that this is a for-profit company. Mycoskie was inspired by the Newman's Own company started by actor Paid Newman and writer A. E. Hotchner in 19e2. which has donated over 5300 million to community and health-related benefit programs in the last three decades. Newman's Own is also for profit. The pursuit of a favorable tax status as a nonprefit company was never the paint it was the ability to give sway the profits to worthy causes-that's why the companies were created in the first place. 4. Will Mycoskle's new campaign help or harm the ethical reputation of the TOMS brand? Explain your

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