Question: Please answer the 4 questions for company D only. Consider four companies in the food industry. A B C D Target market Fast food Fast

Please answer the 4 questions for company D only.

Please answer the 4 questions for company D only.

Consider four companies in the food industry. A B C D Target market Fast food Fast food Gourmet food truck Fine-dining restaurant Core competency that defines corporate value Fresh (Slogan: No ingredient is ever frozen!) Fast Cheap Variety (Slogan: Everyone will find something they like to eat!) Fast Cheap Exotic food (Slogan: We bring food around the world to your doorstep!) Reasonable prices Convenience Great menu choices and fine dining environment (Slogan: This is where enjoyment begins!) Organic ingredients from the local farms Customized special event services For every restaurant, think about the following questions and make recommendations. 1. Should they use pull or push, or a combination of those? If a combination is recommended, where is the push-pull boundary? Why? 2. How should they choose/combine the inventory, capacity and the time lever to match supply and demand? 3. How should they design their products (i.e., the menu) for a better performance? 4. Should they consider outsourcing or vertical integration? If a combination is recommended, for which part would you recommend outsourcing/vertical integration

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