Question: Please answer the following in a thoughtful manner, sharing your insights.Please submit via Blackboard by end of day on 8-5. We discussed at length the

Please answer the following in a thoughtful manner, sharing your insights.Please submit via Blackboard by end of day on 8-5.

We discussed at length the phenomena of manufacturers reducing the variety of what they sell and retailers partnering with them to do so. Following are several of the links to content we referenced:

https://www.wsj.com/articles/why-the-american-consumer-has-fewer-choicesmaybe-for-good-11593230443

https://www.chicagobusiness.com/manufacturing/mondelez-plans-kill-1-every-4-products

As CMO of a manufacturer or retailer, what would you do with this situation to strengthen your brand equity?

Please reference supporting facts you research online.

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