Question: Please answer the following question based on the following survey scenario. A marketing research firm is interested in collecting consumers' potential reactions to a new

Please answer the following question based on the following survey scenario.

A marketing research firm is interested in collecting consumers' potential reactions to a new product a marketeris about to introduce to the market. Below you can find a few questions from the survey .

Q1: What do you think of the new product? Please circle a number that represents your honest opinion

Unfavorable 1 2 3 4 5 6 7 8 9 Favorable

Q2:Are you considering purchasing the product?Yes ___ NO ___

Q3: How much are willing to pay for this new product (Please write down the dollar amount)? ____dollars

Q4: What is your age? (please check one age group)

18-25 ___

26-40 ___

41-59 ___

Above 60 ___

Q5: What is your gender? Male ____ Female ____

Lets' focus on Q2 and Q5 above, if the researcher is interested in comparing men and women's purchase likelihood (Q2), which of the following test should the researcher use?

Paired sample t-test.

Independent sample t-test.

Chi-square test

One-sample t-test

None of the above is right.

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