Question: Please answer the following question based on the following survey scenario. A marketing research firm is interested in collecting consumers' potential reactions to a new
Please answer the following question based on the following survey scenario.
A marketing research firm is interested in collecting consumers' potential reactions to a new product a marketeris about to introduce to the market. Below you can find a few questions from the survey .
Q1: What do you think of the new product? Please circle a number that represents your honest opinion
Unfavorable 1 2 3 4 5 6 7 8 9 Favorable
Q2:Are you considering purchasing the product?Yes ___ NO ___
Q3: How much are willing to pay for this new product (Please write down the dollar amount)? ____dollars
Q4: What is your age? (please check one age group)
18-25 ___
26-40 ___
41-59 ___
Above 60 ___
Q5: What is your gender? Male ____ Female ____
Lets' focus on Q2 and Q5 above, if the researcher is interested in comparing men and women's purchase likelihood (Q2), which of the following test should the researcher use?
Paired sample t-test.
Independent sample t-test.
Chi-square test
One-sample t-test
None of the above is right.
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