please answer the following question below using the 4 generic business level strategy i iploaded

ele Part 3 Shoes ing its working capital needs. Thus, by tailoring its business to the needs of a seg inventory rapidly, typically selling it before it has to pay its suppliers and thereby Costco is able to undercut the cost structure and pricing of a real gain voch Wal-Mart, even though it lacks Wal-Mart's enormous economies of scale in purchase The drawback, of course, is that Costco offers much less choice than you will find Wal-Mart superstore, so, for customers looking for one-stop shopping at a low Wal-Mart is likely to be the store of choice. gives a che form position via sulting ege strategy by owes con lower BUSINESS-LEVEL STRATEGY CHOICES role fation product chos fferent kring s10 each rategy yforgets We now have enough information to identify the basic, business-level strategy choice that companies make. These basic choices are sometimes called generic business strategy. The various choices are illustrated in Figure 5.4. market. However, those pursuing a segmentation strategy recognize different sement Companies that pursue a standardized or segmentation strategy both target about and tailor their offering accordingly, whereas those pursuing a standardization strap focus on serving the average consumer. Companies that target the broad market either concentrate on lowering their costs so that they can lower prices and still not a profit, in which case they are pursuing a broad low-cost strategy, or they can try to differentiate their product in some way, in which case they are pursuing a broad ferentiation strategy. Companies that decide to recognize different segments and offer different product to cach one are by default pursuing a broad differentiation strategy I is possible, however, to pursue a differentiation strategy while not recognizing different segments, as Coca-Cola did prior to the 1980s. Today, Wal-Mart pursues a broad 1 cost strategy, whereas Toyota and Coca-Cola pursue a broad differentiation strategy Companies that target a few segments, or more typically, just one, are pursuinga focus or niche strategy. These companies can either try to be the low-cost player in the niche, as Costco has done, in which case we say they pursuing a focus low-cost strategy or they can try to customize their offering to the needs of that particular segment through the addition of features and functions, as Virgin America has done, in which case we say they are pursuing a focus differentiation strategy. tor be the thor on y targets or zes its ds of nent no ons Figure 5.4 Generic Business-level Strategies Broad Broad low cost Broad differentiation Toyota Coca Cola Approach to the market Narrow Nichel Focus low cost Conce SA Focus differentiation Nord Low Cost Differentiation Strategic Enghasis Question(s): There are four Generic Business-Level Strategies given in Figure 5.4 on page 158. There are also example companies listed within the Figure. Think about the products you use and the places you shop. Based on these choices, what strategy or strategies are you supporting? Are you surprised by the strategy or strategies