Question: Please answer the following question in 10 sentences or less. With their IBP budget, Victoria's Secret could invest in more television or digital advertising instead

Please answer the following question in 10 sentences or less.

With their IBP budget, Victoria's Secret could invest in more television or digital advertising instead of this event.

  1. What is the role of events and sponsoring events in a IBP strategy (in general)?
  2. Specifically, why should Victoria's Secret do this event in lieu of investing in more advertising (e.g., TV, digital)?

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