please answer the following questions asked in the case studied
Case Pinterest: A Collection of Consumers Although they have not been around for very long online social networks such as Facebook and Twitter have quickly become an important channel for consumer to consumer interactions. Recently, Pinterest has caught the attention of consumers and retailers alike The basic idea behind Pinterest is straightforward The website provides an online space that people can use to "pin" and share digital images. It is sometimes referred to as a digital scrapbook that allows people to capture and share what they are thinking about, inter- ested in, and aspiring to own. During an appearance on Conan O'Brien's late-night talk show, actor Reese With- erspoon called Pinterest "a collection of the most ama ing, wonderful craftiness on the earthl" In spring 2012, Pinterest became the fastest-growing website of all time. built upon a segment of mostly female consumers who have used it to plan weddings, collect recipes, organize family photos, plan vacations, and share dreams. Consumers can also use Pinterest as part of their pre- shopping process. For example, a consumer might want to past a photo of a couple of gowns she is considering and get the reaction of her followers before making a final decision. Alternatively, when thinking about a new car, a consumer can keep track of the leading candidates by pinning them to a car shopping bourd. Other consumers can comment on the consideration set and connect the car buyer to other information, such as reviews or quality ratings It is not surprising then that Pinterest has caught the attention of consumer marketers. Today, one out of three Internet users have a Pinterest account and, among uffluent households (those with an income of more than $100,000). Pinterest in more popular thun Twitter. More importantly, Pinterest users are actively engaged with brands and products as part of their normal use of the social network. Rather than brands popping up and inter- rupting the user, consumers on Pinterest are there to see and discover products that like-minded people are interested in. One study found that shoppers referred by Pinterest spend $185, which is considerably more than shoppers from other social networks like Facebook (who spend $85). The research, which compared 50,000 Pinter- est shoppers to 50,000 Facebook shoppers, was conducted at the online jewellery and accessories retailer Botion (botica.com) In addition, Botioca found that its 40,000- plus Pinterest followers were using the social network to browse pins of products that they were interested in and only clicking over to the retailer's website when they were ready to buy. Beauty, food, fashion, fitness and home dec orating are particular active categories on Pinterest. Sources Curtin Stacy (2012. Facebook Investors Should Be Worried by Peiteres Manle Daily Ticker, Yahoo Finance March 23. http://france yahoo.contblogvidalyticker/leto investors world pinterest man fotore here145543971.htmlcced May 14 2012. Hempel, 12. Pinst the Next Facebook Fortune Magne March Owen, Laura Haward 2012). Pies Spend Way More Money than Facebook Users Wangon Pos Ways atp/www.washingtonpost combresvlechnology pinterest vs facebook wiose-users-spend mor/2012/05/09/GOATXILL storm, accessed May 14 2012 Wilson, Debra Aha Danielle Dietista Garcia and Corey McNa 2015. Pnterest for Marketers: What you Need to Know More, burary QUESTIONS Then the types of shopping activities might Pinterest How does Pinterest Influence a consumer's personal 2 shopping value? 3 Hours les propretreat encourage or discourage impulsive shopping 4 Will Pinterest help consumers with self-control or make it more difficult? How does this compare to other -popular online social networks like Facebook, Instagram Snapchat, and Twitter 5 beredar beyou think there camers would experience How does Pinterest affect the shopping atmosphere at Similar success with Pinterest? How about service and hospitality companies
