Please answer the following questions.

-Discuss the difference between secondary data and primary data.

-What are some of the advantages of secondary data? More specifically, what are the advantages of secondary data over primary data?

-Case Scenario: Assume that you are interested in opening a fast-food Mexican restaurant in St. Louis, Missouri. You are unsure of its acceptance by consumers and are considering doing a marketing research study to evaluate their attitudes and opinions. In your search for information you find the following two studies:

Study A: Study A was recently conducted by a research agency for a well-known fast-food chain. To secure a copy of this study, you would be required to pay the agency $350. The study evaluated consumers attitudes towards fast food in general based on a sample of 500 stay-at-home moms for the cities of Springfield, Illinois; St. Louis and Kansas City, Missouri; and Topeka Kansas. The findings indicated that respondents did not view fast food favorably. The major reason for the unfavorable attitude was the low nutritional value of the food.

Study B: Study B was completed by a group of students as a requirement for an MBA marketing course. This study would not cost anything; it is available in your university library. The study evaluated consumers attitudes towards various ethnic fast foods. The respondents consisted of a convenience sample of 200 students from St. Louis. The findings indicated a favorable attitude toward two ethnic fast foods, Italian and Mexican. Based on these results, one of the students planned to open a pizza parlor, but instead accepted a job as a sales representative for General Foods Corporation. Please critically evaluate Study A and Study B. Which one do you think fits your business plan better? Why?