please answer the following questions for Heineken Beer Company USA:

PRODUCT STRATEGY

1-Features and Benefits:

Identify specific product features and services that make up the product. Be sure to include services that augment and differentiate the product. Provide specifics on the brand and brand equity characteristics. Explain how brand equity will be built. Provide details on the logo, packaging, display, etc. if relevant.??

2-Product Modifications:

Identify specific changes (if any) in product attributes, branding, packaging, logo, etc. made to adapt to the socio-economic characteristics of the target market. Does the socio-economic environment include education, employment; income, and consumer spending patterns.??

3-Product Lifecycle Strategy:

Identify specific changes in product strategy to be made as a function of product lifecycle in target market. Identifies future product strategies to be implemented in future stages of PLC??

Answer rating: 100% (QA)

1Heineken beer is brewed with only the finest natural ingredients The products feature a unique recipe that has been passed down through generations a... View the full answer