You are the owner of a beverage manufacturer whose primary product is Nova Energy Drink. The drink's tagline is 'We will get you there.' Your company is a small business based in Oregon that distributes throughout the United States. You want to introduce your product to a foreign market and start selling your product in that country. As a 'green' Oregon company, you place a lot of importance on doing good work in the community and being environmentally sustainable. 

1.Select the Country you want to start selling your product in? why are you selecting that country?

 2.Select which is the best method of breaking into that market? (Export, licensing, Direct investment, join venture) Why did you select that method? (What is your reasoning?)

 3.What are some barriers of entering that market that you anticipate could become a problem?

 4.Research that country and try and find out what is the current relationship with the United States is in terms of imports and exports? Are their more imports or exports going to that country? Is there a balance of trade? Balance of payment? or a trade deficit? Are there any tariffs or embargos?

Answer rating: 100% (QA)

Market Expansion Strategy for Nova Energy Drink 1 Selecting the Target Country Country Chosen Japan ... View the full answer