Please answer the following questions

Section 2: Personal Resources Review (Approx. 3,00 words) This section will help you critically evaluate the diverse resources you bring to the project, from your academic background to personal experiences and social capital. Academic Discipline Relevance: Reflect on your academic discipline or field of study. Analyse how the theories, models, or practices from your discipline can be applied to the consulting project. Discuss unique perspectives or approaches your discipline offers to address the client's needs, including connections to global frameworks like the Sustainable Development Goals (SDGs). Social Capital & Network: Reflect on your social capitalyour network of professional and personal contacts. Identify specific individuals, communities, or organizations you can draw on for insights or resources related to the project. Explain how these connections might enhance your ability to deliver value to the client. Bricolage & Resourcefulness: Drawing from the concept of bricolage (making do with what is at hand), reflect on how your diverse experiencesacademic, personal, and professionalcan help you navigate uncertainties or resource limitations in the project. Describe innovative or unconventional ways you might apply your knowledge or skills to meet project goals.

Field of study: supply chain logistics and economics

Information about the business: Here is information about the company

3103GBS Creating Better Business (Owlbum) Project Brief from Industry Client Project Name - Marketing Plan for Owlbum www.Owlbum.net Who will be the client liaison for this project: Lachlan Pollard CEO, Owlbum What is your preferred location: Online / Nathan Campus / Gold Coast Campus Introduction and Background - Please provide a brief introduction and background to your company/organization: Owlbum is an educational social media to enable high school students to store, share and compare their grades. The storing function enables students to store their grades for individual assessment items and to be able to review to determine the subjects and assessments they are strong/weak in. The sharing function enables students to post on their page thus enabling friends and parents to comment. The ranking function enables students to compare their marks against their peers within a bell-curve. This is set up for Queensland students at the moment. Idea conception was formed in late 2021 with a protype built and released mid 2022; 2023 involved testing and user analysis with 500 users within Queensland. Which category best describes the type of project this will be? (eg. Marketing, Strategy, Finance, Operations, New Product Development, After Action Review, Other): Developing a marketing plan for growth in Qld, Australia, then initial overseas markets and beyond. Please provide a project description: What do you want addressed? What is the scope of this project? What impact will a successful conclusion of this project have for your company/organization? Owlbum has used a 10:1 user ratio predicated on a similar Facebook: Linked-In user ratio. Within the student numbers across Qld, Australia, initial OS markets and global audience this ratio can be applied and sustainable user metrics (CPM, CPC etc) can be developed to demonstrate to investors. User analysis of the test audience and their log in habits and actions in the platform indicate they like the idea of storing their grades, but as user numbers grow and engagement builds it is expected that different functions will become more popular. Further functions are also planned. A strong study of the ideal user and targeted campaigns need to be addressed to determine the pathways to 'catching' them and maintaining their regular usage of the platform. Where do we find the ideal user? how do we encourage them to sign up? how do we develop a plan to maintain them through their high school journey? what current and additional functions are they likely to prefer as they grow through their academic journey? What are some of the key drivers behind this project? Why do you feel the organization/company needs to undertake this project? Where does this project fit into the larger scheme of things? To identify the focus on marketing of the different functions and deliverables to develop out the platform. To build data for investment and scale up opportunities. What other project related links, data or constraints can you share? The plan is to control the development within Queensland and Australia as a user base is developed with enough data to generate an achievable 5 year plan that involves sourcing series A funding and expansion overseas. Social media information websites https://event.adweek.com/social-media-week-2024/4441385 https://zangi.com/news/en/the-cost-of-developing-a-social-media-app/ https://blog.hootsuite.com/social-media- advertisingstats/#General_social_advertising_statistics https://visme.co/blog/best-pitch-decks/#linkedin-pitch-deck https://www.pewresearch.org/internet/fact-sheet/social-media/ Population data https://population.un.org/wpp/ Education information PISA https://www.oecd.org/pisa https://parentology.com/category/education/ educational journal article about value of social media and education https://ijet.itd.cnr.it/index.php/td/article/view/950 Other social media of relevance o Duolingo o Goodreads