Please answer the given question following to the case study in details.

Fortune ranked Apple #1 on its list of Americas and the Worlds Most Admired Companies,¹¹⁵ and Steve Jobs was ranked #1 on its Most Powerful Businesspeople in the World.¹¹⁶ But he didnt start at the top. Together with Apple Computer co-

founder Steve Wozniak, 21-year-old Steven Paul Jobs developed and built the personal computer (PC) in 1976 in Jobss family garage. The Apple II kicked off the PC era in 1977, and in 1984 the Macintosh altered the direction of the computer industry. Jobs is also credited with desktop publishing, laser printers, and for pioneering personal computer networks.

Jobs went on to create Pixar technology and a new business model for creating computer-animated feature films. More recent innovations under Jobss leadership include the iPod, iTunes, iMovie, Apple TV, games, QuickTime Player (and other software), Apple Stores, and iPhone. He is ranked #1 for his leadership and power in influencing five industries: computers, Hollywood, music, retailing, and wireless phones. So far, no one has had more influence over a broader range of businesses than Jobs.¹¹⁷

Apple hasnt left its PC computer roots. When most people think of Apple today, the i products may come to mind; however, the hottest line is actually its Macintosh business because it has the status as the companys largest revenue source. Mac sales have grown at triple the rate of the rest of the PC industry. Apple is growing faster because it improves its hardware and software more often than anyone else

Apple and Jobs have had some problems along the way in their 30+ year history. In the late 1970s and early 1980s, IBM saw the success of the Apple PC and developed its own PC for business that was not compatible with the Apple operating system. IBM PCs were soon outselling Apple. Jobs decided that to compete he needed to bring in professional management to grow the company. Jobs hired John Sculley to replace him as CEO. Apple ran into problems, and Sculley and Jobs did not agree on how to run the company. The Apple board of directors choose Sculley over Jobs as CEO. Jobs lost control over the company he had started.

As chairman of the board, Jobs had no real power or meaningful work to do. So Jobs left Apple in 1985 to start NeXT (a computer platform development company specializing in the higher education and business markets). In 1986, Steve Jobs started what became Pixar Animated Studios and became its CEO. Jobs contracted with Disney to produce a number of computer-animated feature films, which Disney would co-finance and distribute. Films included Toy Story, A Bugs Life, Monsters, Inc., Finding Nemo, The Incredibles, and Cars. In 1997, Apple acquired NeXT to use its technology in its Apple computers and Jobs returned to Apple. Apple was still not doing well so the board appointed Jobs to his earlier position as CEO. In 2006, Jobs sold Pixar to Disney and remains on its board as its largest shareholder.

Back as CEO of Apple, Jobs led the company from the brink of bankruptcy through the most dramatic corporate turnaround in the history of Silicon Valley.¹¹⁹ Jobs changed its culture back to a more entrepreneurial atmosphere. Jobs is a visionary, and Apples success is born of continual and artful innovation in every aspect of its business. According to Jobs, Apples success comes from simply trying to make great

products that we want for ourselves, and then hope that customers love them as much as we do. Through self-assessment, Jobs realized his strength was in developing new products. The future of Apple depends on frequent product introductions and transitions. Therefore, Jobs places his focus and time on overseeing design teams who develop new products; the design teams have input into what is designed and how.

Jobs is also among the most controversial figures in the business. People who have worked for Jobs over the years have mixed reactions to his leadership style.

Some call him temperamental, aggressive, tough, intimidating, and very demanding. He has been known to verbally attack people who make mistakes and are not meeting goals and expectations. eet, employees who perform up to expectation are well rewarded. He is outspoken and not afraid to anger employees and customers. Even many who feared him also had great respect for him as he did inspire loyalty,

enthusiasm, and high levels of performance through continuous innovation. Even people who left Apple say its often brutal and Jobs hogs the credit, but theyve never done better work.¹²⁰

Bill fates, co-founder of Microsoft, calls Jobs a visionary with intuitive taste. Steve

makes decisions based on a sense of people and products. He does things differently, and its magical. Jobss ability to always come around and figure out

where that next bet should be has been phenomenal. fates and Jobs worked together in the early days of the development of the PC.¹²¹ Fortune states that Jobs sets a dazzling new standard for innovation and mass appeal driven by an obsessive CEO who wants his products to be practically perfect in every way.¹²²

In summary, at age 21 Steve Jobs co-founded Apple and built the first PC business; at age 25 Jobs was running Apple with a net worth of g25 million; at age 26 he made the cover of Time magazine; and at age 30 he was thrown out of the company he started. He went on to start two other companies and ended up back at Apple to save it from bankruptcy and then lifted it, and himself, to be ranked as the best in the world. Like all successful leaders,

Steve Jobs wants to bring about change, takes innovative risk, is not afraid to fail, and is not always successful; but he comes back. At age 53 Jobs is listed as co-founder on 103 separate Apple patents and his net worth exceeds g5 billion (Disney stock value g4.6 bil- lion and Apple stock value g628 million).¹²³ Steve Jobs loves his work because he discovered what he was good at and what he enhoys doingi-the secret to career fulfillment.

Question:

1. Explain how each of the five elements of our definition of leadership applies to Steve Jobs leading Apple? in details please.