Question: Please answer the Question in the picture provided. 1. DMOs are losing control of the marketing message as consumers are gaining control. 2. As consumers

Please answer the Question in the picture provided.

1. DMOs are losing control of the marketing message as consumers are gaining control. 2. As consumers gain control of destination marketing messages, the perceived value of DMOs in the distribution channel is decreasing. This is particularly risky in an era marked by disintermediation. Explain EACH of the above in detail. WHAT exactly is happening? WHY is it happening? WHAT can be done

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