Please answer the question on textbook. Question 6-46, 6-47

Fine prom to a few a different tux to class ever weeks before the dance. She would do but seemed dresses This in-person approach worked well for to be losing its punch After deal of thought, Felicity decided it was time ship with the primary limousine service in the city. Many high would rent a car for that night Offering a tie- The wedding season is a primary target to Formalwear. students? Why or why not? great to engage in two new tactics: First, she developed a relation- school prom-goers wou in between the automobile and prom attire seemed like a logical and enticing approach for both rental companies. Second, it was 6-45. Would the television ad designed for parents on the nighty time to engage in advertising directed at the high school crowd news be different than one designed to stream online for 6-46. Suppose Felicity decided to create a flyer to be placed on themselves. egy, appeal, and execution you would use. Explain why you cars at the local high school. Decide which message strat chose this particular combination. Now design the flyer for attendees and their parents. The secondary goal was to entice those who would attend other events, including weddings and Felicity. You can make up contact information such as phone 6-47. What type of spokesperson should be used in ads for Felicity's Fine Formalwear? Would the person change participants, winter gala attendees)? Defend your answer. for each of the three target markets (prom-goers, wedding and their parents. Some ads would appear on television, especially evening news programs that Mom and Dad would be more likely to watch others would be streamed online to reach the students The primary goal of these ad campaigns was to reach prom number, address, and website URL. formal Christmas galas to recall Felicity's Fine Formalwear when the time was right. Felicity also hoped to build long-term loyalty and return business. 6-44. if Felicity's Fine Formalwear used television advertising, what message strategy, appeal, and execution would you recom- mend? Why? Briefly describe the television ad you envision. CASE 2 BLACK-EYED MARKETING numerous party mixes. As one critic noted, the band achieves the nearly impossiblemaking both kids and their parents feel cool at f Black Eyed Peas band member will.i.am weren't in music, "He'd be the best ad executive on Madison Avenue," says Randy Phillips, president and CEO of the concert promoter the same time. AEG Live. "I've never seen anyone more astute at dealing with Beyond the glitz and glitter of the shows, the group gives care- sponsors' and companies' needs and understanding their brands." ful thought to its marketing. Oftentimes, will.i.am pitches concepts The Black Eyed Peas have been able to move beyond their status to corporate sponsors himself, using "decks" that sum up the Peas as a high-energy band into the world of corporate sponsorship package, frequently in PowerPoint form. He reports, "I consider us without missing a beat. a brand. A brand always has stylized decks, from colors to fonts Marketers love the Black Eyed Peas for the diverse ethnicity Here's our demographic. Here's the reach. Here's the potential. of the band's members, writes the Wall Street Journal. The band's Here's how the consumer will benefit from the collaboration." corporate backers include Coors, Levi's, Honda, Apple, Verizon, and There was a time when rock and roll was nearly synonymous Pepsi. The advertisement featuring the group's song "Hey Mama" with rebellion. Bands with corporate ties would be viewed as sel- and dancing silhouettes that was used to help launch Apple's outs. For some companies, such a move would seem too risky, iTunes store gained almost iconic status. especially if the band's fans felt betrayed. Over the years, music has What makes this group of musicians such an effective set of become less threatening, as Baby Boomers near retirement age. spokespeople? Part of the appeal is the group's global fan base The economics of music have also changed. Downloading and and the Peas' fetching party anthems, with powerful dance beats, crazy special effects, and repetitive hooks that are integrated into pirating CDs is commonplace. Bands can no longer count on record sales to make money. Many younger bands now look for other