Question: Please answer the questions and give an explanation or example to the answer. ASAP 16. Itex Corporation, marketer of Photostat products used in the graphic
Please answer the questions and give an explanation or example to the answer. ASAP
16. Itex Corporation, marketer of Photostat products used in the graphic arts field, buys a sensitized paper from Eastman Kodak Company, packages it with the Photostat brand name on it, and sells it directly to amateur photographers. In this context, Itex Corporation should be classified as a: a. service provider. b. monopoly. c. reseller. d. industrialist. e. capitalist.
17. Pratt and Whitney of USA manufacture the liquid hydrogen-fueled rocket engine used in the Atlas, Titan, and Delta launch vehicles made by Lockheed-Martin and Boeing. These rockets are then sold to space agencies of many countries for use in deploying communication satellites. These transactions are examples of: a. the circular flow of products. b. market dynamics. c. global organizational markets. d. organizational clusters. e. market elasticity principles.
18. Deere & Company manufactures John Deere farm, construction, and lawn-care equipment. Deere employs 94 supplier-development engineers and marketers who in teams work full-time with the companys suppliers to improve supplier efficiency and quality and reduce supplier costs. This is an example of: a. demarketing. b. inverse marketing. c. reverse marketing. d. vertical integration. e. reciprocity.
19. When General Motors purchases Borg-Warner transmissions, and Borg-Warner buys trucks and cars from General Motors, they are demonstrating which type of buyer-seller interaction? a. exclusive dealing b. relationship marketing c. reciprocity d. tying arrangements e. noncompetitive bidding
20. Sun Microelectronics custom-orders processors, chips, and circuit boards for Suns desktop, server, and storage products. Sun doesnt make any of its microelectronic gear itself. Sun contracts the work to outside manufacturers, who in turn rely on components from their own subcontracted suppliers. These 150 suppliers involved in making and delivering Sun products have adopted mutually beneficial objectives and strategies that give Suns customers value for their money. Suns method of doing business is an example of a: a. double-deals. b. mutual interests. c. restricted access. d. supply partnerships. e. quid pro quo situations.
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