Question: please chose the write answer then briefly justified by explaining (in a 1-line sentence) your rationale for picking that choice as the answer , you
please chose the write answer then briefly justified by explaining (in a 1-line sentence) your rationale for picking that choice as the answer , you may also explain your answer choice with an example to illustrate your rationale.




15. During late summer and early fall, there is a large demand for containers located in Asia that are used to ship consumer goods to the United States in time for the holiday selling season. The demand for these containers is thus demand, as it is driven by the consumer demand for those goods being manufactured in Asia. a. unitized b. derived c. quality d. applied e. horizontal 16. Archer Daniels Midland (ADM) Co. is the world's largest cocoa-bean processor. It buys cocoa beans and converts the beans into cocoa powder and cocoa butter, which it sells to companies that manufacture consumer products that contain chocolate. The cocoa-bean processor is operating in a(n) market. a. reseller b. governmental c. psychographic d. product-intensive e. industrial 17. Itex Corporation, marketer of Photostat products used in the graphic arts field, buys sensitized paper from Eastman Kodak Company, packages it with the Photostat brand name on it, and sells it directly to amateur photographers. In this context, Itex Corporation should be classified as a: a. service provider. b. monopoly. c. reseller. d. industrialist. e. capitalist. 18. U.S.-based Pratt and Whitney manufactures the liquid hydrogen-fueled rocket engine used in the Atlas, Titan, and Delta launch vehicles made by Lockheed-Martin and Boeing. These rockets are then sold to space agencies of many countries for use in deploying communication satellites. These transactions are examples of: a. the circular flow of products. b. market dynamics. c. global organizational markets. d. organizational clusters. e. market elasticity principles. 19. Deere \& Company manufactures John Deere farm, construction, and lawn-care equipment. Deere employs 94 supplier-development engineers and marketers who in teams work full-time with the company's suppliers to improve supplier efficiency and quality and reduce supplier costs. This is an example of: a. demarketing. b. inverse marketing. c. reverse marketing. d. vertical integration. e. reciprocity. 20. When General Motors purchases Borg-Warner transmissions, and Borg-Warner buys trucks and cars from General Motors, they are demonstrating which type of buyer-seller interaction? a. exclusive dealing b. relationship marketing c. reciprocity d. tying arrangements e. noncompetitive bidding 21. Sun Microelectronics custom-orders processors, chips, and circuit boards for Sun's desktop, server, and storage products. Sun doesn't actually make any of its microelectronic gear itself. Sun contracts the work to outside manufacturers, who in turn rely on components from their own subcontracted suppliers. The 150 suppliers involved in making and delivering Sun products have adopted mutually beneficial objectives and strategies that give Sun's customers value for their money. Sun's method of doing business is an example of a: a. double-deals. b. mutual interests. c. restricted access. d. supply partnerships. e. quid pro quo situations. 22. In terms of the categories of business goods typically purchased by organizations, MRO (maintenance, repair, operations) Supplies include all of the following, except: a. office stationery. b. toiletries. c. spare parts for machinery. d. computing terminals. e. cleansers for production equipment. 23. Inventory bought in bulk b2b orders, for utilization toward mass production, best belongs to which of the following categories of business goods typically purchased by organizations? a. component parts. b. raw material. c. tools \& accessories. d. capital goods. e. services. 24. Assets like a distribution-center, a flexible-manufacturing-line, an industrial-scale-3D-printer, \& a robotic-packagingsystem fall under which of the following categories of business goods typically purchased by organizations? a. systems. b. mro supplies. c. capital goods. d. services. e. component parts. 25. A medical services provider specializing in imaging technology with its assistive technical support services/functions would optimally reach those b2b buyers, i.e. hospital chains, by constituting a that integrates information on market needs \& device suitability across all these buyers and their business purchase operations. a. barter market. b. vertical network. c. exchange auction. d. functional hub. e. buying alliance. 1. When reciprocal arrangements exist between the buyer and seller in business marketing, the buyer and seller: a. undercut each other in prices so as to gain more clients b. engage in business espionage to gain secret access to technologies c. support each other by sharing competencies d. compete with each other for market share e. none of the above 2. Organizational buyers can be divided into three different markets, namely: a. industrial, wholesaler, and retailer. b. industrial, retailer, and government. c. retailer, manufacturer, and government agencies. d. industrial, government, and ultimate consumer. e. industrial, reseller, and government. 3. reprocess a good or service they buy before selling it again to the next buyer. a. Industrial firms b. Reseller firms c. Government agencies d. Wholesalers e. Retail firms 4. The industrial marketing team at Siemens has secured a contract for a new space telescope. They must now liaise with their associated functional areas in the business to evaluate whether components and assemblies will be purchased from outside suppliers or be built by Siemens itself. This part of problem recognition is known as a: a. cost analysis. b. make-buy decision. c. value analysis. d. modified rebuy. e. derived-demand decision. 5. Which of the following is a characteristic of products and services purchased within an organizational context? a. The focus is on delivery time and post-sale service. b. Raw and semi-finished goods are predominantly purchased. c. Financial assistance with the purchase is important. d. Goods and services are purchased on the basis of specifications that are technical in nature. e. All of the above are characteristics of purchases within an organizational context. 6. When compared to consumer marketing, industrial marketing is simpler because: a. firms have buying centers. b. it is easy to forecast derived demand. c. the buying objectives of industrial buyers are easily identifiable. d. industrial orders are smaller. e. industrial products involve fewer services and types of customer assistance. 7. An international company that wants indisputable proof that its supplier maintains a high or more appropriately the suitable level of quality management could ask the supplier firm company to: a. apply for an ISO 9000 certification. b. allow it to study all of the supplier's proprietary information before establishing any formal relationship. c. enter a tying agreement in which this supplier will only sell to this customer. d. show how it is listed in the NAICS to prove its quality focus. e. do none of the above because a mechanism for proving organizational quality does not exist. 8. is the deliberate effort by organizational buyers to build relationships that shape suppliers' goods, services, and capabilities to fit a buyer's needs and those of its customers. a. Enterprise planning b. Reverse marketing c. Cooperative marketing d. Vertical integration e. Reciprocity 9. The reseller market includes: a. manufacturers and service providers. b. transportation providers and other facilitators. c. government agencies and service providers. d. agricultural markets and the mining industry. e. retailers and wholesalers. 10. Spruceland Millworks in Canada makes wooden pallets for transporting and storing new appliances such as stoves, freezers, and refrigerators. What kind of demand is there for Spruceland pallets? a. There is creative demand, which is tied to the sales of appliances, not the sale of the pallets. b. There is derived demand, which is tied to the sales of appliances, but independent of the sales of pallets. c. There is derived demand, which is tied to the sales of pallets, which in turn, is tied to the sales of appliances. d. There is inelastic demand tied to the cost of the components of the pallets. e. There is elastic demand tied to the cost of the components of the pallets. 11. When selecting new uniforms for the Atlanta Hawks, Champion, Nike, and Puma sports apparel manufacturers were asked to submit quotes on how much each would charge to provide the NBA team with new uniforms. These three sports apparel manufacturers were most likely identified by: a. the Yellow Pages. b. an industry directory. c. a bidders list. d. a value analysis. e. an organizational chart. 12. Cincinnati Minnecron Engineering Company supplies machinery and equipment to Eaton Corporation; and Eaton in turn supplies electrical power circuit systems to Cincinnati Minnecron. Such cases, where firms doing business buy from each other to maintain their trading relationship, represent: a. flexibility. b. total quality management. c. proprietary partnership. d. reciprocity. e. congruence. 13. A buy class situation affects buying center tendencies in different ways. If there are many people involved, both new and present suppliers are considered, and the buying objective is a good solution, the buy class situation which is most likely is a: a. new buy. b. modified rebuy. c. straight rebuy. d. make-buy. e. standard buy. 14. Pittsburgh Paint \& Glass (PPG)'s procurement department conducts systematic appraisal of the quality \& performance requirements of its chemical products being bought, to reduce/optimize purchasing costs. This shows: a. cost analysis. b. make-buy decision. c. value analysis. d. engineering assessment. e. buy class decision
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