Question: Please answer these 2 questions and explain why the highlight answer are correct to those statements. 1. Consider Apple (use Google if you aren't familiar

Please answer these 2 questions and explain why the highlight answer are

Please answer these 2 questions and explain why the highlight answer are correct to those statements.

1. Consider Apple (use Google if you aren't familiar with them). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage? (Highlight one answer) a. Customer Excellence b. Operational Excellence c. Product Excellence d. Locational Excellence Explain your answer using course concepts: 2. Consider the new iPhone 15 Pro (use Google if you aren't familiar with it). Which of the following growth strategies seems to be used in this example? (Highlight one answer) a. Market Penetration b. Market Development c. Product Development d. Diversification

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