Please answer these 2 questions in 1 essay using a professional writing standard.

Footprint Center is a multi-purpose indoor arena in Phoenix, Arizona. It hosts the

National Basketball Association's (NBA) Phoenix Suns and the WNBA's Phoenix

Mercury and regularly hosts concerts.

In a hypothetical scenario, the Footprint Center has won the right to host the 2023

WNBA All-Star Game while Coachella has decided to build a hybrid video gaming

and music festival that will feature the music behind some of the most popular esport

games. Coachella is an annual music and arts festival held each summer in the

Coachella Valley in the Colorado desert, however, the organisers want a product -

Coachella - that could be held during the winter months in indoor arenas around the

country, if not the world. It wants to trial the product at the Footprint Center.

You are either the Digital Marketing Manager for the WNBA and are responsible for

marketing and promoting the WNBA All-Star Game or you are the Marketing

Manager for Coachella and are responsible for marketing and promoting this new

event, Coachella (please clearly state which event you have chosen to market when

answering the questions below):

Question 1: In SPM2610, the Digital Content Strategist and Campaign Manager for

the Perth Festival explained how they use psychographics to segment the WA

market to best communicate with potential customers. Which of the key culture

segments discussed in that lecture will you choose and why do you believe that this

is a logical choice to market your chosen event?

Question 2: You know that effective sponsorships require partners that produce a

win-win-win outcome. Briefly discuss a promotion you would design around your

chosen event. Be sure to describe how this sponsored promotion could provide value

for your event. your commercial partner and your chosen target market/culture segment.

Question 3: You know that the primary demographic for the WNBA tends to be

female while esports tend to be more popular with males. Your boss has given you a

limited budget to reach your intended audience and will only allow you to use two

social media platforms to promote your event. You know that social media audiences

often overlap so which two platforms will you use? Be sure to justify your choice of

social media platforms.

Question 4: Based on your answers to Questions 1-3, briefly explain to your boss

how you would use the 4E Framework to engage with your intended audience or

prospective customer.