Question: Please answer these 3 question at the same time because they are related. i really appreciate if you have a details answer to help me.
Please answer these 3 question at the same time because they are related. i really appreciate if you have a details answer to help me. thank you
Develop an international strategy for your own small business: Collecting information about the Mexican Market for educational Products
You are the market analyst for a small company that sells educational programs for improv- ing the mathematics skills of high school students in both domestic and international (Eu- ropean) markets. The company is considering marketing these same products to Mexico. An assessment of the Mexican market needs to be completed before a final decision to enter this market is made. Your boss asks you to give him "the numbers."
1) What preliminary data should you collect about the Mexican market?
2) How will you proceed to collect these data? What secondary sources could you use?
3) What critical data do you need to provide your boss so that he can decide if the com- pany should expand into Mexico?
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
