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8. A realistic approach in business is to try to be: Production oriented - make the products that you like and then attempt to sell them to customers Better than all your competitors Different from your competitors in a way that customers like Different from your competitors Question 9 9. Business managers seek to employ competitive moves and business approaches that: Make customers happy Attract, satisfy, and retain customers Treat all customers equally because all customers are of equal value to the business Are similar to their competitors 11. Return on assets = asset utilization times: Contribution margin Degree of operating leverage Sales revenue Margin as a percentage Question 12 12. Applying the business model from Module 2, an example of a key resource is: Employees highly skilled in welding Buildings Employees Cash