Please answer these questions about : " "Blue Nile, Inc.: 'Stuck in the Middle' of the Diamond Engagement Ring Market."

• Textbook: Strategic Management: Competitiveness & Globalization: Concepts and Cases
• Read Case 5, "Blue Nile, Inc.: 'Stuck in the Middle' of the Diamond Engagement Ring Market." This case is found in the "Case Studies" section at the back of the course textbook.

Important facts in this case (company, industry, competition, etc)?
Environmental & Competitive Scan
External factors outside the direct control of the company, but which affect the company. External factors create opportunities and threats to which the company must respond. (e.g., political, demographic, environmental, political, global, legal)
Competitive factors that impact the company (e.g., nature of competition, characteristics of existing competitors, potential new competitors, substitute products, bargaining power of suppliers and customers)
What are the critical success factors in this industry? How well does this company address those critical success factors?
Internal Scan what are the companys internal strengths and weaknesses relative to critical success factors, the competition, and the environment?
Internal strengths	Internal weaknesses
As you consider this company, what do you see as its sustainable competitive advantage(s), (i.e., what core competencies does this company have that competitors will not be able to imitate/improve upon in the foreseeable future)?
What strategic recommendations would you make to this company (i.e., where should they go and how should they get there)?