Question: Read the case study no. 13 'Blue Nile, Inc.- stuck in the middle of the diamond engagement ring market' from the text book (Strategic

Read the case study no. 13 'Blue Nile, Inc.- stuck in the middle of the diamond engagement ring market' from the text book (Strategic Management and Business Policy: Toward Global Sustainability 12/ED (2010). THOMAS L WHEELEN, DAVID L. HUNGER. PEARSON. ISBN: 978-0-13-702915-0) and complete the following tasks. Task 1. Conduct a SWOT analysis for the company. Include porter's five forces analysis also to identify the opportunities and threats. Task 2- develop at least 3 strategic alternatives for the company and discuss their pros and cons. Task 3- Recommend 1 strategy for the company and justify why you have chosen this strategy.

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