Please answer these two questions from the BIG SOUL case study given below

1. In 2009, Big Soul generated its biggest revenues ($1,491,677),As the company grows, Big Soul is interested in assessing the efficiency and effectiveness of their marketing activities to determine their return on investment (ROI). What suggestions would you provide Big Soul insofar as measuring their marketing productivity? Do you feel the use of scorecards would benefit Big Soul? Why or why not?

2. As Big Soul is interested in moving more and more toward mainstream media, what recommendations would you make regarding maximizing their client loyalty ?

PLEASE ANSWER THE FOLLOWING TWO QUESTIONS FROM THE GIVEN CASE STUDY. We 1. In 2009, Big Soul generated its biggest revenues ($1,491,677). As the company grows, Big Soul is interested in assessing the efficiency and effectiveness of their marketing activities to determine their return on investment (ROI). What suggestions would you provide to Big Soul insofar as measuring their marketing productivity? Do you feel the use of scorecards would benefit Big Soul? Why or why not? 2. As Big Soul is interested in moving more and more toward mainstream media, what recommendations would you make regarding maximizing their client loyalty? BIG SOUL PRODUCTIONS INC.SHOWCASING ABORIGINAL TALENT Key contact: Laura Milliken, President About: Big Soul Productions Inc. is an Aboriginal-owned production company that "continues to create, develop and produce programming to showcase established and emerging Aboriginal talent from the Aboriginal arts community." HUMBLE BEGINNINGS Laura Milliken had always known that she wanted to run her own business. When she met Jennifer Podemski on the set of the Aboriginal Achievement Awards in 1999, they hatched an idea to launch their own show, The Seventh Generation. They established Big Soul Productions in 1999 and set out across the country to film the show. While travelling to various communities, their vision evolved as they realized there was both a need and desire for more Aboriginal content in film and on television.2 Milliken became the official sole proprietor in 2005, changing the name to Big Soul Productions Inc. Big Soul attributes much of its success to its ability to build strong relationships and partnerships Big Soul Productions Inc. is a 100 per cent Aboriginal owned film and television production company. It produces shows such as the Gemini-nominated Moccasin Flats and the animation series By the Rapids, both of which can be seen on the Aboriginal Peoples Television Network (APTN). It also offers a variety of other media services, including editing and marketing/promotional services. Located in Toronto, Big Soul's core operation has seven full- time staff, five of whom are Aboriginal. When producing a show, its animation studio employs 28 people, five of whom are Aboriginal. ENGAGING AND IMPASSIONING STAFF When asked to describe what makes Big Soul Productions Inc. so successful, nearly every staff member interviewed pointed to Milliken's enthusiasm, energy, and drive. As one staff member explained, broadcast executives are interested in more than just good ideas, they are interested in passion-Laura Milliken embodies this passion. Employees also attributed much of their success to their ability to build strong relationships and partnerships. Big Soul places a strong emphasis on delivering a high-quality product in a short period of time, which further strengthens relationships with clients. One of the major benefits of working at Big Soul Productions Inc. is the ability to give back to the community, while being part of a successful business. Much of the content produced by Big Soul Productions Inc. serves to educate others about Aboriginal peoples and highlight their achievements. The company prides itself on its Project One Generation workshops, which give Aboriginal youth the opportunity to produce public service announcements that deal with social issues affecting them. Vice-President at Big Soul, James Kinistino, was previously a corrections officer working with young offenders. He felt the work that Milliken and Podemski were doing to promote positive role models for Aboriginal youth through The Seventh Generation was important. Kinistino started out working as a grip, setting up for the camera operator. Not long after, he became the camera operator and has since been an integral part of the company. With up to only seven full- time staff at any given time, Big Soul Productions' employees are often taking on multiple tasks, ranging from writing and producing to providing technical expertise and marketing. Part of what he enjoys about working at Big Soul is the opportunity to continuously learn and develop. Employees are able to give back to the community, while being part of a successful business. Employees are able to give back to the community, while being part of a successful business. ACHIEVING MAJOR MILESTONES Big Soul celebrated its 10-year anniversary in August 2009. It has achieved many milestones along the way, including the completion of 39 episodes of The Seventh Generation on a very tight budget, winning many awards and nominations, and the establishment of its animation studio. In 2009, Big Soul generated its biggest revenues to date at $1,491,677, up from $774.980 in 2008. Interim figures for total assets in 2009 were $655,572, up from $153,785 in 2008. It also made the top 100 of Play Back Magazine's list of top production companies in Canada, which ranks production companies according to their revenues. This is a major accomplishment for Big Soulas Milliken explains, "it means that we are now part of the mainstream independent production companies in Canada." MOVING TOWARD MAINSTREAM While producing Aboriginal content is important to Milliken, she would like to diversify and reach out to non-Aboriginal audiences as well. A major achievement in this regard is CBC's agreement to purchase and broadcast its animation feature "Coyote Solstice" this Christmas. This is the first time that one of its programs will be broadcast by a major mainstream network. The company is also discussing the sale of the show internationally. Big Soul is constantly looking to the future and coming up with new ideas. In the near future, it plans to continue building on its current successes and would like to produce a full-length feature film