Question: please answer this for me as soon as possible, i would rate you better Student Name:........ Student ID: PART A 7 Short Answer Questions Answer

please answer this for me as soon as possible, i would rate you better

Student Name:........ Student ID: PART A 7 Short Answer Questions Answer all questions in this section. You will receive full credit for an answer if you make the principal observation(s) that the question is asking for. Demonstrate that you understand the principles and key points. 1. Describe the four broad "processing" categories of services, and provide example for each (8 marks) 2. "A service is rented rather than owned" Explain what this statement means, and use examples to support your explanation. (2 marks) 3. Taking McDonald as the case: a. Briefly explain the five distinctive characteristics of services in McDonald (5 marks) b. From question (a), what are the challenges for each of the characteristics. Explain. (5 marks) c. How could management deal with the above (b) challenges? (10 marks) 4. Select a destination for your next vacation: a. Apply the four stages in the consumer decision making process to your nalantis antin mal (10 marks) 4. Select a destination for your next vacation: a. Apply the four stages in the consumer decision making process to your selection of a destination for your vacation. (10 marks) b. What are the risks that affect your travel destination choice? Identify and explain 3 risks with reasons supported. (6 marks) c. Which factors would have an impact on your decision of a destination and how? Mention 2 factors with reasons supported. (6 marks) 5. Describe an unsatisfactory encounter you recently experience with low- contact service provider and high-contact service provider. (6 marks) What could the service provider have done to improve the service? (6 marks) 6. Explain the differences between desired service and adequate service with reference to a service experience you had. (10 marks) 7. Give 2 examples of service firms that use the strategy of differentiation and explain briefly how. (6 marks) THIS IS THE END OF THE EXAMINATION

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