Paula, director of brand management, knows that she needs to conduct advertising research before, during, and after the advertising campaign but is unfamiliar with the research stages and methods/techniques. The advertising campaign will be for a new product and promoted to a new target market. Identify each of the three stages and suggest a method/technique for each stage that Paula should consider.

SUBJECT: "ADVERTISING AND PROMOTION

Answer rating: 100% (QA)

1 Pretesting Paula should consider using focus groups and surveys to gather information about consum... View the full answer