PLEASE ASAP I HAVE ONLY 30 MINUTES

Your second post will be a reply to one of your classmates initial posts. Comparing and contrasting , your initial post and your classmates initial post, what do you agree on and what do you disagree on in terms of your responses. The post should be a minimum of 100 words. Draw from and cite sources made in each of the posts to support your points.

MY POST RESPONSES:

A research project has the purpose of evaluating potential brand names for a new app.

In this situation, the most suitable type of exploratory research can be the Pilot survey. This is because, in this case, the company can select 3-4- brand names and then use these brand names in promoting the new app among the selected and limited group of prospective customers and see how these brand names affect their attitude, buying behavior and appeal towards the app

An advertiser wishes to identify the symbolism associated with posting selfies online.

In this case, the focus group can be used where the selected number of respondents can be grouped, and then the questions can be asked about the reasons and symbolism associated with posting selfies online. As per the response provided by these people, the researcher can identify the factors behind the symbolism associated with posting selfies online. ''Theres nothing more important than the opinion of the masses when it comes to marketing.'' (Max Freedman, 2020)

Searching for ideas for new smartphone or tablet applications.

In this case, detailed interviews with the target customers groups can be used. The company can survey the target market and try to find the type of features, functions, and operationality that customers are looking for in the new smartphone or tablet applications. Depending on the outcome of these, a new smartphone or tablet application can be developed. "help decision-makers confront problems through direct interaction with computerized databases and systems" (Babin, 2019)

CLASSMATE POST:

1. The initial research for brand names for a new app should come directly from focus groups. Babin (2019) writes, "Focus groups allow people to discuss their true feelings, anxieties, and frustrations, as well as the depth of their convictions, in their own words" (120). It will allow for input from people from different demographics to share their opinions in an unbiased manner.

2. This kind of research would require depth interviews because the answer to this question will be deeper than surface level. Individuals might not exactly know why they use symbolism or what the selfies stand for. By asking a series of questions the researchers should be able to probe and uncover true intentions.

3. In searching for ideas for a new smartphone and tablet application making an attribute list could be helpful. A journal from produced by faculty at the University of Illinois says, " Attribute listing refers to taking an existing product or system, breaking it into parts and then recombining these to identify new forms of the product or system (Herring et al, 2009, p. 5). This would allow current applications to inspire ideas for a new one.