PLEASE ASAP

Your HAVE TO reply to THIS initial post of a friend. Comparing and contrasting this initial post , what do you agree on and what to you disagree on in terms of tools. The post should be a minimum of 100 words. Draw from and cite sources made in each of the posts to support your points.

initial post:

1. First and foremost, new media should be an emphasis of the integrated brand promotion. The new media could come in form of digital marketing on mobile devices and can be mass-mediated meaning it is delivered through an outlet that reaches a large audience. I'd recommend event sponsorship at various AAU basketball tournaments across the country to build the "hype" of the product amongst the youth, who will ultimately be the largest customer. It is important to remember that, "IBP process is squarely focused on brand exposure" (O'Guinn et. al, p. 9).

2. I would coordinate brand promotion with a top NBA athlete to promote the shoe line. Advertisements including him would appear on television and through digital media on several related applications. He would also be the face and sponsor of the youth basketball tournaments, generating buzz amongst the younger generation. This integrated marketing style, "deliver(s) a consistent, seamless, customer-centric content experience across all channels" (Hyder, 2018)